Writing process

Infographics are tricky. Not only do you have to pick the best words and arguments, but you also have to strategically layer visuals to create a delightful experience.

Hesitation creeps in because you worry, often subconsciously, about being locked into a version of the company you’re not entirely sure you want to commit to.

When you work with clients in Google Docs, you’re playing a game with a lot of unwritten rules.

Here’s what we’ve learned about using the editing cycle to end up with a stellar piece and get closer to your clients in the process.