Tech marketing

What content writers need to know about how tech marketing works.

Compared to writing longer, less time-sensitive pieces like blog posts and white papers, there’s much less room for error or course-correction.

An engineering blog is more than just a recruiting tool. It’s a way of building out loud and giving back to the developer community. You know, the same people you want to convert into buyers and advocates.

Compared to any other social platforms you may have used or written for, LinkedIn has some very particular (and sometimes counterintuitive) dynamics.

Are they ghosting me? Why did they cut half of what I wrote? If they have such strong ideas, why don’t they just do the writing themselves?