Tech marketing

Many people writing marketing content have never been marketers. Here’s an a high-level overview that will help you be a great partner to a content marketer.

Look for a freelancer or agency with proven acumen in technical communication. It's a lot easier to pick up the best practices of a given platform than it is to learn how your audience thinks.

An engineering blog is more than just a recruiting tool. It’s a way of building out loud and giving back to the developer community. You know, the same people you want to convert into buyers and advocates.

Advice on writing LinkedIn posts for your articles, plus some general suggestions on posting strategy.

How marketing roles differ, what's on content marketers' minds, and the wide range of writing discernment among marketers.