Writing process
The real reason early-stage founders struggle with content
Hesitation creeps in because you worry, often subconsciously, about being locked into a version of the company you’re not entirely sure you want to commit to.
Paige Schwartz
Articles by Paige Schwartz
About Paige Schwartz
Copytree's CEO. Former PM at Google, now running a writing agency. Fun fact: I had the username paigerank@ at Google, based on my maiden name
Articles by Paige Schwartz
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Tech marketing
What cigarette ads can teach us about developer marketing
Cigarette ads proved that people choose worlds before they choose products, and the same is true for developer marketing.
AI
"hey chatgpt, u up?" The three Fs that absolve my AI writing guilt
As the CEO of a B2B tech writing agency, my relationship with AI is best summed up as “it’s complicated.”
Tech marketing
How to start an engineering blog (and keep it going)
An engineering blog is more than just a recruiting tool. It’s a way of building out loud and giving back to the developer community. You know, the same people you want to convert into buyers and advocates.
Writing process
Beyond "please share the doc"
When you work with clients in Google Docs, you’re playing a game with a lot of unwritten rules.
Writing process
How to be the writer clients love to edit
Here’s what we’ve learned about using the editing cycle to end up with a stellar piece and get closer to your clients in the process.
The agency view
The live coding interview, but for writers
When we interview writers at Copytree, we ask them to spend around 40 minutes editing a piece they’ve never seen before, in Google Docs, live on the call.