Jesse Friedman

To us, a great writer is a confidently curious person who cares deeply about craft and accuracy.

What content writers need to know about how tech marketing works.

Compared to writing longer, less time-sensitive pieces like blog posts and white papers, there’s much less room for error or course-correction.

The ideal testimonial conveys information that a company can’t credibly say itself.

To give yourself and your writers the best chance of success, ask yourself a few dozen questions before you start shopping around.

Compared to any other social platforms you may have used or written for, LinkedIn has some very particular (and sometimes counterintuitive) dynamics.

Customer stories can be extremely compelling to potential buyers, but you need to navigate a complex web of relationships to get it right (and approved).

Are they ghosting me? Why did they cut half of what I wrote? If they have such strong ideas, why don’t they just do the writing themselves?