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Writing about writing


How to start an engineering blog (and keep it going)
An engineering blog is more than just a recruiting tool. It’s a way of building out loud and giving back to the developer community. You know, the same people you want to convert into buyers and advocates.
Paige Schwartz
May 217 min read


Questions to answer before bringing on outside writers
Bring answers to these questions to agencies and freelancers, and you'll have a much better chance of getting the results you seek.
Jesse Friedman
Apr 56 min read


Beyond "please share the doc": tips for successful collaboration with clients in Google Docs
Despite being a writing tool, many of the rules of Google Docs collaborative editing are unwritten. So we wrote them out.
Paige Schwartz
Apr 28 min read
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